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Experiment / social_walking_trial_1

Social Walking Groups — Trial 1

Do small, self-organized walking groups increase weekly active minutes while preserving autonomy and enjoyment?

Illustrative data: This seeded experiment demonstrates the Fresco process. It did not happen, and its numbers are not evidence.

01

Goal

Increase voluntary physical activity

~80 minutes / week150 minutes / week, measured as weekly active minutes per participant.

02

Hypothesis

Small social walking groups increase sustained physical activity more effectively than isolated exercise prompts.

Proposed idea: Small social walking groups

03

Intervention

Participants join a group of three to five people, choose their own route and schedule, and receive one coordination prompt per week.

04

Metrics

Primary: Weekly active minutes per participant

  • Experiment retention
  • Self-reported enjoyment
  • Estimated cost per participant
05

Guardrails

  • Stress must not increase
  • No pressure to disclose routes
  • Withdrawal remains one click away
  • No public individual activity data
06

Participation

Adults able to choose a safe, personally appropriate form of walking or equivalent adapted movement.

Baseline: 82 self-reported active minutes per week

07

Privacy & data

Collected

Weekly aggregate active minutes, one enjoyment rating, and participation status.

Boundary

Only aggregate demo measurements are public. No routes, health records, or individual activity totals are published.

08

Results

Illustrative participants reported substantially more weekly movement, with strong retention and higher enjoyment. The design still needs a real baseline protocol and comparison condition.

82 → 147 min

Weekly activity

+79% from the illustrative baseline

79%

Retention

19 of 24 illustrative starters

+18%

Enjoyment

Self-reported

$1.80

Estimated cost

Per participant

Observed positives

  • More reported movement
  • Low estimated cost
  • Most participants stayed through day 30

Negative effects

  • Three groups reported scheduling friction
  • Two participants disliked coordination prompts
09

Limitations

  • Seeded demo data; no real trial occurred
  • Self-report bias
  • No comparison group
  • Small and self-selected cohort

Confidence: Very low confidence. These synthetic measurements teach the result format and must never be cited as evidence.

10

Decision

ModifyModerator decision

Repeat with a clearer baseline, accessible movement alternatives, lower-friction scheduling, and a comparison condition before considering scale.

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Social Walking Groups — Trial 1 — Fresco